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BOTTEGA VENETA’S NEW BRAND AMBASSADOR
With His Official Appointment As Bottega Veneta’s Newest Ambassador, BTS’s RM is Breaking Fashion Barriers.
Bottega Veneta has made a bold move by appointing BTS leader Kim Nam Joon as its new global ambassador. The luxury fashion brand’s decision to enter the K-pop market was rumored for months before this announcement.
The K-pop star was earlier spotted attending the brand’s Milan Fashion Week show.
Blazy posted a new photo of the K-pop star wearing a black Andiamo bag in March 2023. It was presumably as part of Bottega Veneta’s upcoming Spring/Summer 2023 campaign, to his personal Instagram account.
BOTTEGA VENETA’S 1ST POST AFTER RETURN TO SOCIAL MEDIA
Following the luxury house’s return to social media in early 2021 after deleting its accounts on Instagram, Facebook, Twitter, and Weibo, the announcement marks RM’s first ever role as a brand ambassador.
In addition, the picture’s creative director tagged RM and added the following caption: Welcome from the family.
The post has grabbed the eye of numerous and the ARMY couldnt help but panic as they just had decent some comment to pass. This collaboration was rumored for some time, but it has now finally come to happen
The bold move by Bottega Veneta to collaborate with RM signifies a shift in the fashion industry. The company has traditionally collaborated with well-known celebrities like Lady Gaga and Salma Hayek because of its minimalist, understated designs. Bottega Veneta, on the other hand, is indicating a shift toward a younger, more diverse market by forming a partnership with RM.
INCREASE IN BOTTEGA VENETA’S SALES AFTER RM BECOMING AMBASADOR
The phenomenal rise of K-pop in recent years cannot be overstated. K-pop has grown to be a global phenomenon. With millions of fans all over the world, and BTS has been at the forefront of the movement.
According to Kering’s most recent trading update, Bottega Veneta’s annual revenues increased by 16 percent to 1.74 billion euros in 2022.
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